Što je novo na blogu?

Idemo na Webit 2013!!


Webit 2013 odrzava se ove godine u Istanbulu od 06. do 07.11.2013. Kao i prosle godine, uz ovaj blog i moj portal mobile-place.info ove godine sam medijski partner eventa (Lista medijskih partnera eventa). Sto znaci da cu popratiti jednu od najvecih regionalnih konferencija o digitalnom marketingu, tehnologijama i telekomunikacijama. Ove godine, Webit je okupio pozamasan broj kompanija, neke od mnogih: Yandex, IBM, Google, Facebook, Spotify, Aol, MediaCom, Nokia, Acer, Lenovo, MasterCard, PayPal, Gemius,Qualcomm, BlackBerry....

Osobno se radujem  predavanjima Phila Libina, CEO-a Evernotea, Petera Arvaia, CEO-a i Co-foundera Prezi te Bena Barokasa, GM Marketplace Development Google. Sama konferencija sadrzava nekoliko manjih konferencija podjeljenih po temama.

Digital marketing i inovacije
· Brands' Social footprint
· Big Data for Advertisers and Publishers – eMetrix, Insights, Analytics
· How to drive engagement trough content
· Unleashed Creativity
· The new digital reality
· MOBILE TIMES
· New technologies and disruptors
· What is the next big thing in digital advertising? Programmatic or Problematic? RTB

Lideri buducnosti
· Success factors (Product Development, Innovation, Productivity, Technologies, Platforms, Founders' stories, Demos)
· Space is the limit (Business Development, strategies, tactics, monetization, gamification, industries, marketing, partnerships, Founders' stories)
· Capital Talks (seed funding, rounds, tips and trick, Investors' point of view, Founders' stories)
· Let's conquer the world (how local differences help global expansion)

Teleco konferencija
· The future of the Telco Industry
· Over-the-top
· M2M, connected cars, cloud
· Smart and Connected Cities

eCommerce konferencija
· Omni-Channel
· Personalisation and Merchandising Strategies
· Retail Analytic / Big Data
· Payments, Digital Currency
· Consumer Experiences
· Technology adoption and platforms

Analitika i podaci konferencija
· Big Data
· Analytics - Search, Social, Local, Mobile, Web
· Consumer Insights
· Measurement - Audience, Social Media, Media
· Advertising Effectiveness
· Ad Verification
· Competitive Monitoring
· Effective Targeting
· Business Intelligence

Kako ce to izgledati, najbolje je prikazano u ovom videu:



Na Webit ide i nekoliko clanova Osijek Software City-a, ekipa iz Escape-a, te Kanapejic Komunikacije.
Program konferencije i ostale detalje pronadjite: http://www.webitcongress.com/en/2013/programme.html#marketing

Ocekujte tweetanje sa konferencije pod hashtagom #Webit i mojim osobnim Twitter accountom @zriha